Hello boys. Things are looking up. And I don’t mean Eva Herzegova and her Wonderbra have made a reappearance. No, it would appear that things are finally looking up in the male e-commerce world. What took retailers so long, considering that in my opinion, men are better consumers than women. They see something they like, or want, and they buy it. None of that deliberating for hours in a badly lit changing room, standing in front of a mirror that lies, with five of your closest friends, three shop assistants and your pet poodle. With the advent of net-a-porter’s Mr Porter, where you’ll be able to buy products such as your favourite shirt in every colour under the sun – just the way men like to shop – I was not surprised to stumble across some more menswear e-commerce news yesterday. All this whilst I was supposed to be shopping for myself. See, the domino effect logic in that rationale is very clever. I was sipping on an elderflower juice at the lovely St Barnabas House in London’s Soho Square, marvelling at a presentation for the stylish online  flash sales website Cocosa. This is a well presented invitation-only site, where women can snap up the likes of Alexander Mcqueen and Karl Lagerfeld for a fraction of the price. Marketing director Kelly Kowal explained that they too are launching a men’s section for Cocosa flash sales. And because the whole site works like a mini magazine, men will find find tips on what to wear on a date, what girls like to see you wearing (like we really know) or just generally enjoying the thrill of designer shopping at a fraction of the price.  All of this progress bodes very well for women too, because next time the man in your life complains about another fashion online shopping order purchase arriving in all its beautifully packaged glory, just say it’s for him.