As I write this, I should really by attending a Q&A talk at the glossy offices of net-a-porter.com with founder Natalie Massenet. I would have, but the tickets were sold probably way before they even hit the web stratosphere. Such is the force of this woman and the company she built from scratch just 10 years ago. Whilst I’m typing away, and those who got tickets are listening in awe no doubt to Massenet, Princess Beatrice is frolicking on a yacht in the Meditterranean in a cute bikini, Gwyneth Paltrow is splashing in the waves in the Hamptons sporting a pink leopard print number, and most girls going on holiday are fretting about their summer wardrobes and beach bodies. That is, if they haven’t already bought it on net-a-porter. The summer wardrobe that is. Not the beach body.

But, as I said, such is the force of Massenet in the fashion and e-commerce industry, that as I scan the web pages of net-a-porter.com, there are those women who, as the sun beats down, are already stockpiling their winter wardrobes with such vigour that some of the items have already sold out.

Let’s see. So you want that gorgeous Victoria Beckham autumn/winter red wool crepe shift dress that can look just as good on a Jennifer Lopez type body as it can on a Posh type body? Sorry, at £1350, it’s sold out already. The must-have £1595 Alexander McQueen chevron tweed jacket with silk trim, as sported months ago by Sarah Jessica Parker (well, she would, wouldn’t she)? Gone. That edgy statement piece of a sterling silver scarab necklace by Bottega Veneta at £2250. Forget it that’s sold out. And those hippie-like vibrant embroidered Simone Camillie bags favoured by Nicole Ritchie? All five versions of on offer (at £1355 and £850) are sold out.

Therein lies the power of Massenet and net-a-porter.com: She has an eye for a really good thing. As she told Vogue magazine this month, “Women just love to shop and we found a whole new way for them to do it.” I haven’t been on my summer vacation yet, but in the meantime I’m still waiting for those £535 fabulous black Dolly Canvas high heel pumps by Charlotte Olympia to be re-ordered in my size. They’re perfect for my winter wardrobe.